Yes – you’ve heard correctly. Facebook has recently rolled out a new global feature, which is a direct extension of the infamous ‘Like’ button that has become part of our daily life.
For many years, Facebook users have been eager to introduce a ‘Dislike’ button – which is why Mark Zuckerberg has directly led a team to research a new solution for over a year – Reactions.
Within a post, you are now able to select your reactions which are basically Emojis from Like, Love, Haha, Wow, Sad to Angry.
Chief Product Officer of Facebook, Chris Cox said on Facebook: “As you can see, it’s not a “dislike” button, though we hope it addresses the spirit of this request more broadly. We studied which comments and reactions are most commonly and universally expressed across Facebook, then worked to design an experience around them that was elegant and fun. Starting today Ireland and Spain can start loving, wow-ing, or expressing sympathy to posts on Facebook by hovering or long-pressing the Like button wherever they see it. We’ll use the feedback from this to improve the feature and hope to roll it out to everyone so on.”
The idea is to give us more authentic and choice when expressing our emotions in response to posts made by friends, family and brands. For businesses, this is fantastic news as it will inevitably give marketers more data to analyse and work with and therefore allow marketers to forge better-informed strategies.
It’s also great news for both Facebook and yourself – through Reactions, Facebook will be able to show you more relevant content that you are most likely to engage with based on content you’ve engaged with using Reactions.