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Category Archives: Viral Marketing

House of Fraser - Emoji Social Media

House of Fraser’s #Emojinal Campaign Goes Viral

Most people woke up on Monday morning to find that House of Fraser’s Twitter feed had possibly been hacked and someone was messing around with emojis… or was this just…

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Viral Marketing - Irritating or Effective?

Viral Marketing: Irritating or Effective?

What is Viral Marketing? Viral marketing is any strategy that encourages individuals to pass on a marketing message to their their target audience or target market, whether directly or indirectly,…

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